From December 5 to 7, 2017, a TYPO3 Marketing Sprint took place in Bad Homburg near Frankfurt. Around 25 participants from 10 countries worked out concepts for improved TYPO3 marketing in workshops.

The company Open Strategy Partners from Cologne with Jeffrey A. ('Jam') McGuire and Tracy Evans had prepared the workshops together with Heather McNamee.

TYPO3 is very widely used in Europe and especially in the DACH region, but is (wrongly) little known in other countries. With increased marketing activities, TYPO3 is to be made better known internationally.

The participants worked in alternating groups on a total of 23 topics and developed core statements on TYPO3 in various workshops. Case studies were created and interviews conducted on the individual topics. The results now serve as a basis for the future marketing of TYPO3 CMS.

The participants were agency owners, project managers and marketing specialists. In a very pleasant atmosphere, many points of view, ideas and concepts were brought together during the three days. These will be further refined and expanded in the coming months.

(Photos: Jeffrey A. McGuire)

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