Staying Visible When AI Provides the Answers: GEO for TYPO3 Websites
More and more often, users are getting their answers directly from ChatGPT, Perplexity, or Google’s AI overview—without even clicking on the actual website. At the TYPO3 Developer Days 2026 in Karlsruhe, Wolfgang Wagner demonstrated why even a No. 1 ranking on Google no longer automatically brings in visitors and how companies can optimize their content for the new search landscape. His presentation provided concrete, immediately actionable steps for TYPO3 websites. It became clear that much of this isn’t new technology, but rather good editorial practice—which is now more important than ever. Using his own server and analytics data, he demonstrated just how significantly traffic has already changed.
Declining click-through rates despite good Google rankings: many website operators are currently experiencing this phenomenon. The reason: AI search systems like ChatGPT, Perplexity, and Claude are increasingly answering questions directly in the search results, without users having to visit the source page. In his presentation, Wolfgang Wagner explained the difference between traditional SEO (ranking in first place) and GEO, or “Generative Engine Optimization” (being cited in the AI response).
Using his own examples—such as search queries for TYPO3 agencies or video courses—he demonstrated how his visibility varies depending on the AI system. His key advice: first conduct a thorough diagnosis to determine whether the issue is an SEO or a GEO problem before optimizing.
Essentially, Wolfgang presented six key strategies:
- Structured data via JSON-LD
- Clear content architecture with FAQ sections
- Visible EEAT signals (who is behind the content?)
- Technically clean URLs
- Accessibility for AI crawlers, as well as
- visibility beyond your own website.
Good news for the TYPO3 community: The CMS already meets many of these requirements out of the box, for example through EXT:seo, descriptive URLs, or the integrated XML sitemap.
Wolfgang’s own analyses were particularly intriguing: In a three-month test, his mention rate in AI responses reached up to 60 percent, with significant differences between the AI systems. Also notable: Visitors who arrived at his site via AI responses stayed significantly longer and converted better than traditional organic traffic.
His conclusion: GEO is not a revolution, but rather a logical evolution of established SEO principles—and TYPO3 already provides a solid technical foundation for it.
Wolfgang Wagner
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